Real Estate Marketing Solutions
Au Courant Marketing Solutions offers the latest in digital media to deliver unique real estate marketing solutions that are both visually inspiring and highly effective.
Our solutions combine person-to-person collaborative services with cutting edge interactive media to create tailored solutions for any real estate project or development.
From luxury condos to commercial real estate -- we have a wide array of solutions to serve the needs of different property types and budgets.
Au Courant Real Estate Seminar Marketing
When it comes to providing a consistent stream of new prospects to your business, it is hard to beat the efficiency of seminar marketing. When done properly, Real Estate seminars can provide the lion's share of new business to your firm. Much like any form of prospecting, the key to seminar marketing is consistency. This is where we can help. Our effective AND economical seminar marketing programs allow you to underwrite nearly twice as many seminars than with our expensive competitors.
Whether you are planning a dinner seminar for foreclosures, short sales, reverse mortgages or a loss mitigation seminar, we have the customizable seminar invitations to match your presentation. In fact everything that you need to fill your financial seminars with high quality prospects is included in our packages. In addition to our full-color invitations we provide the highest quality mail lists, first-class postage, and a 24-hour live answered seminar RSVP service. There are no hidden fees or extra charges to be found with financial seminar programs. We believe you will find us to be everything you are looking for in a seminar marketing company and we look forward to helping your business grow.
Au Courant Client Relationship Management
Top Producer 8i - Top Producer helps you manage day-to-day communication and activities with leads, customers, employees, or anyone else that matters to your business. With Top Producer 8i you know exactly who you have talked to, what you talked about, and what you need to do next.
Lead Manager
Every time someone makes a listing or service inquiry at your website, your name is on the line. Today’s web-savvy prospects want information and they want it fast. The promptness and quality of your response may mean the difference between getting their business or not.
Top Producer 8i gives you the industry’s most effective system for managing web leads. It automatically converts online leads from your personal website into contact records in your database, saving you data entry and enabling you to quickly respond or apply a follow-up Action Plan. In fact, Top Producer 8i will even auto-respond and apply a targeted Action Plan for you, ensuring fail-safe follow-up on every lead. There is a Lead Provider feature which allows you to integrate all online leads from sources such as REALTOR®.com web sites, Market Snapshot and affiliate programs into your Top Producer 8i database via your website.
Contacts Manager
Top Producer’s 8i’s contact management features have been designed to help you effectively organize and build your sphere of influence so that you’re able to cultivate high-touch relationships that lead to more new business, repeat business and referral business. Top Producer 8i gives you the most complete Contact Record window in the business, enabling you to store detailed information, notes, multiple addresses, property data and photos for each of your prospects and clients.
Additionally, the feature now includes a Contacts Landing Page which provides you with a handy numerical overview of your contact database. You can view an array of statistics on your leads, contacts and referrals, and you can also easily create detailed reports. This analytical tool is designed to help you to understand your business better so you can strategically take action.
Plans Manager
Top Producer 8i’s Plans Manager lets you assign an appropriate follow-up plan to each contact. Each customizable campaign can contain a series of scheduled letters, emails, postcards, calls and to-dos. When campaign activities become due, the program’s task management features will automatically remind you to perform them. You can schedule each activity for a fixed date or as part of a "cascading” sequence where the activity’s date auto-adjusts according to the completion of a previously scheduled plan activity is completed. Now, no matter how busy you get, Top Producer 8i will ensure that your activities never get out of sequence.
Top Producer 8i includes over 60 plans in English and 40 in Spanish. You can also create and store your own plans to target any demographic segment or contact group. Flexible and easy-to-use, these plans are the best possible way to keep in touch with your contacts, leads and referrals through consistent follow-up.
Referral Manager
Top Producer 8i’s Referral Manager gives you a proven system for managing and building your referral business. In fact, it’s the coordination center for all your referral records in Top Producer 8i, providing instant access to all contacts who have sent and received referrals, to the details of each referral agreement, and more. The feature also includes:
• A Referral Business Summary Report that gives you monthly and yearly total for sent and received referrals, net commission on received referrals, total referral income, and more. These statistics are easily printable in report form
• A Referring Parties by Source window that helps you encourage and reward your top referral sources
• Access to Referral Action Plans for keeping in touch with existing referral sources and generating new sources
Search Features
Top Producer 8i gives you powerful tools for quickly finding and targeting specific contacts and contact groups by phone, letter or email. The Search feature lets you perform fast searches using basic contact information. In addition, search profiles can be saved so you can quickly recall selected contact groups for future target marketing. As your database of contacts grows, you will come to realize the full power of this tool.
Web Design and Online Marketing
Expand your reach and build your online visibility with a compelling web experience for your target audience.
We are passionate about developing clean, intuitive websites to reinforce the messaging and marketing goals of your project while maintaining best practices in usability and functionality. Our expertise resides in cutting-edge web technology and creating sites that help you clearly communicate with your target audience and help increase your online reach.
Some of the web-based services we provide include:
• Web Design Services
• Functional, clean and modern website design
• Standards compliant page development (XHTML/CSS)
• Custom Flash design and development
• Content management systems
Online marketing services:
• Online traffic building & lead generation
• Search engine marketing (SEM)
• Search engine optimization (SEO)
• Email marketing
Real Estate Video Production
Set yourself apart from the competition and boldly showcase your property with a full-motion video production. Our professional real estate videos provide your target audience with a rich and engaging experience that is sure to leave an impression. The final production consists of full motion video that is outputted both on DVD and as a streaming online video that can be placed on any website, emailed to others, or linked to the MLS.
We produce fully custom HD (high definition) videos that can effectively profile a wide range of property types including: condominiums, residential developments, hotels and resorts, corporate office buildings, commercial and retail space, and unique homes.
Services Include
• Professional HD videography
• Custom visual FX and motion graphics
• Voiceover narration and music
• Comprehensive post-production editing
• DVD authoring and menu design
• Online video distribution and marketing
Interactive Visual Design
Our team of creative professionals has the creativity and technical proficiency to produce a wide array of graphic design solutions. This includes interactive visuals and powerful sales tools that can elevate any business presentation or real estate marketing effort.
We continuously strive to create rich visual experiences that achieve your business objectives, effectively serve your target audience, and help clearly deliver your message
Services Include
• 2D and 3D graphic design
• Interactive floor plan visuals
• Interactive neighborhood maps
• Custom Flash animations
• Branding and logo design
Strategy Planning
The rudiment of an effective solution is to have a clear understanding of your needs and goals. We take extra care to understand your goals so we can tailor highly effective marketing solutions that are in line with your budget, meet your timeline, and support your objectives.
We strive to effectively fuse marketing strategy with new media and technology to create a comprehensive, integrated experience for your customers.
Services Include
• Concept & idea generation
• Online strategy & development
• Requirements definition
• Competitor analysis